A website that is not properly optimized for search engines is like a ship lost at sea.
Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via “organic” or unpaid search results. This process includes analyzing and optimizing the architecture and navigation of your website, the underlying code, content relevancy, and inbound and outbound links. The goal is to make search engines find your website, scan it, index it, and serve it to visitors who are searching for the information you’re offering.
Search Engine Optimization is a process, not a one-time “set and forget” deal, and it requires ongoing analysis and updates on your website’s content, code, and architecture.
Our Search Engine Optimization (SEO) packages include:
- A full website SEO audit for best practices.
- An industry-specific keyword analysis performed on all live pages of your website.
- The selection of one highly-relevant keyword per page, including the re-writing of content in order to incorporate the selected keyword and keyphrases (when necessary), as well as the coding of page titles, page descriptions, page anchors, and image ALT tags.
- Development of an XML sitemap for Google, Bing, and Yahoo!
- A link-building strategy to increase overall traffic and relevance of your website.
- Local SEO tactics, including Google My Business optimization, and relevant local directories.
- A quarterly review and update of your website to account for changes in SEO trends and search engine ranking.
Write engaging marketing content through storytelling.
Your marketing content is the most effective way to engage and influence your audience. Through relevant content writing, your business demonstrates expertise by offering a solution to your customers’ needs, challenges, and desires. Far from just selling your product or service, your content communicates the value of your business and your commitment to your customers.
Marketing has changed from one-to-many to one-to-one over the past two decades. People prefer to do business with companies that they connect with–and the way to earn their trust is through storytelling. We want to “wow” our customers with stories they want to share with others, and hope that others will share them too.
Why is storytelling so compelling?
Because people remember stories that they can connect with on an emotional level. People relate to stories, not ads or commercials. They can see themselves in a story and associate it with their own lives. That’s when the magic happens—people resonate with the content, talk about it, and share it with others.
Storytelling is the number one marketing tool for today’s savvy marketers. At Pulse, we help our customers discover the benefits of our products and services through stories they can relate to. We want to provide information about how our products and services can help solve the needs, challenges, and desires of our customers in a way that helps us develop a one-to-one relationship with them.
This is not a novel concept; stories have existed since the dawn of humanity. We all tell stories, whether it’s to make a point or share experiences, and we all listened to stories to learn and make better choices in life. The only novel part about storytelling as a marketing tool is how we share the stories via the web today—we have the ability to reach the whole entire world, but competition is fiercer than ever and only the fittest will survive.
After thorough research to determine the most effective voice, format, and channels for your message, we’ll craft unique, personalized, and engaging marketing content that’s relevant to your audience and supportive of your brand image.
We offer marketing content writing services for:
- Social Media Marketing
- Email Marketing
- Landing Pages
- Custom Publications
Your website is your front desk – make it work for you.
The purpose of your website is to engage your prospects in taking the first step of the sales cycle. A successful website design provides a clear path from education to conversion, with a minimal amount of work required by the visitor – whether it’s to motivate them to fill out a form, make a purchase online, call your business, or even stop by your location for an in-person conversation.
Above all, successful websites offer convenience.
Online product research and conversion owes its success to one factor: convenience. In this era of digital multi-tasking, customers look for complete, quick, and accessible information. Using state-of-the-art technologies like Content Management Systems (CMS), responsive design frameworks, and fully integrated inbound marketing technology from HubSpot, we design websites that act as powerful sales tools for our clients. We combine efficiency and aesthetic to create your most dedicated employee – the one that works 24/7, 365 days per year.
Responsive website design: Ready to help every visitor, no matter what device they use.
Gone are the days where everyone used one of a handful of screen sizes. Today’s web is viewed on hundreds of unique monitors, laptops, tablets, and smartphones – and that number is growing every year. Responsive website design adjusts your site to the size of the viewing window, helping your visitor easily navigate through content regardless of the device being used.
We believe in empowering our clients to make content changes to their website on the fly, as needed. That’s why we use well-supported, world-renowned open source content management systems, allowing you to maintain your website with ease. We’ll even provide you with a customized training manual, so you can learn how to maintain it on your own.
Social media marketing offers an invaluable opportunity to show your brand’s human side, build trust, and cultivate an audience receptive to your message. At the same time, it can also drive traffic to your website, increase sales, boost your search engine rankings, and even facilitate customer service.
Our social media marketing package includes the design or upgrade of your business profile pages on various platforms, including graphic design and HTML coding, page descriptions (using identified keywords), images and videos to convey your message, effective calls-to-action (CTAs), forms to capture leads, and effective landing pages. We’ll update each page regularly with unique posts, including news, events, contests, polls, and resources to keep your followers engaged and coming back for more – all following a pre-established editorial calendar and strategically chosen keywords. We manage a variety of platforms for our clients, including Facebook, Twitter, Instagram, Snapchat, LinkedIn, and more.
A sound marketing strategy begins with market research.
Before you pack, find out where you’re going. Market research forms the cornerstone of a well-developed marketing strategy. Before your organization can make sound, strategic decisions to achieve your goals, it’s essential to understand your competitive field.
Using industry standard research methodologies, we’ll gather and analyze information about your current operating market (or any new market you’d like to enter), including size, competition, demographics, and portraits of your target audience. We’ll present all findings to you in a single report, so that you’ll know exactly where your business stands and determine where you want to be.
A tactical plan ensures your commitment to your marketing strategy
Your marketing plan is more than a document; it’s your roadmap to success. A marketing plan is an active, integral part of your successful business strategy – the guidelines by which all your marketing efforts should be directed and shaped. It’s your roadmap to ensure not only that you meet your goals on time and on budget, but also that your business success continues to grow through future strategies.
Our marketing plan methodology consists of four phases:
- An internal analysis to align your employees’ perceptions with your business goals;
- An external analysis to understand your market, competition, and customer base;
- A SWOT analysis to utilize your unique marketing advantages;
- A tactical game plan outlining your marketing goals and steps to achieve them.